Register TODAY for MTAC’s 100th Anniversary Virtual Conference

Calling all transportation professionals in or affiliated with Connecticut:

Register now (it’s free!) for MTAC’s 100th Anniversary Virtual Annual Conference today and enjoy presentations by several delightful and interesting companies on Oct. 29!

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MTAC Annual Conference

#mpgisinthehouse #motortransportassociationofconnecticut #mtac #thenewnormal #lovewhatyoudo #trucking #truckingmovesamericaforward

Tarheel Wheels featuring Keith Barnes, Barnes Transportation

This cover makes us so happy. In 22 years, we’ve never had the great good fortune of featuring images of our cover profile executive in front of whirligigs. None of us get to incorporate whirligigs into our every day conversation. Here’s our chance and we really love that!

Here’s a link to the entire edition of North Carolina Trucking Association’s magazine, Tarheel Wheels, which you won’t want to miss! Keith Barnes has a wonderful story that exemplifies the heart of trucking: homegrown, family-owned and operated, salt of the earth. Everyone who’s anyone in trucking in North Carolina is checking this out right alongside you…

And, Barnes Transportation happens to be situated near the Vollis Simpson Whirligig Park in Wilson, N.C. providing a wonderful backdrop for a wonderful company. If you’re interested in visiting it when in North Carolina, check it out:

Behind the Wheel ~ Truckers Are Essential!

Here is the digital version of the newest edition of Maryland Motor Transport Association’s statewide magazine, Behind the Wheel, dedicated to trucking and transportation executives in Maryland and surrounding states… and dedicated to TRUCKERS! Especially now, more than ever, during our crazy world circumstances… Truckers.Are.Essential. Period.

Please note: All weblinks are live and will transport you directly to the web pages of our amazing advertisers — Just click on the link and go!

NEW: RITA’s Rhode Warrior

Great news!

Rhode Warrior, a brand new magazine dedicated to trucking and transportation execs across Rhode Island and throughout surrounding states, is in the works now!

The Rhode Island Trucking Association (RITA) and MPG are launching Rhode Warrior this November and we are thrilled!

Advertising sales are currently underway: Deadline is Oct. 16.

Join us and be part of all the attention and excitement!

Tennessee Trucking News Q1 Spring 2020

INTRODUCING Tennessee Trucking Association’s newest edition of Tennessee Trucking News featuring “Truckers Are Essential” loaded with stories of what TTA members have experienced during COVID and much more.

Please enjoy reading this edition via digital format by clicking on the link here (or copying it and pasting it into your URL):

Meanwhile, the printed version is on its way to more than 6,000 transportation leaders’ offices now!

#mpg #lovewhatyoudo #truckingmovesamericaforward #thankatrucker

Tarheel Wheels Q1 Spring 2020

Our newest edition of North Carolina Trucking Association’s magazine is en route to you now! Here’s our digital edition for your viewing pleasure.

This edition is jam-packed with editorial content: #ThankATrucker and praise for drivers amid COVID, ATRI-OOIDA’s joint survey results on trucking during COVID, NCTA’s new Women in Trucking Council, North Carolinians, Earnhardt and Dellinger, in national leadership positions and an insightful story about an award-winning driver for NASCAR’s winning M&M’s race car! Check it out…

And while you do, please pay particular attention to the live weblinks to our advertisers’ websites. They make this awesome magazine possible and we’d appreciate your considering them when making purchasing decisions.

Happy reading!

#mpg #lovewhatyoudo #truckingmovesamericaforward #thankatrucker

MMTA’s Behind the Wheel ~ Q2 Spring/Summer 2020

Your copy of Maryland Motor Truck Association’s statewide magazine dedicated to trucking and transportation executives, Behind the Wheel, should have reached you by now. It was direct-mailed to more than 8,000 leaders in transportation early last week.

Here, now, is the digital version for easy accessibility for you. Be sure to check out our advertisers live weblinks that, when clicked on, will transport you directly to their websites. And while you’re there, please thank them for making this publication possible!

Your MPG Team

#mpg #lovewhatyoudo #truckingmovesamericaforward #thankatrucker

MTAC’s The Transportation Professional ~ Featuring Mike Paine, Paine’s Inc.

We are delighted to share our inaugural edition of Motor Transport Association of Connecticut’s statewide magazine, The Transportation Professional, with you now!

To view the digital version, please click on this link:

When you scroll through its pages, you can trust that you are in good company because more than 6,000 leaders in transportation — executives and purchasing agents alike — are doing the same thing. Let that sink in: 6,000 readers throughout Connecticut and surrounding states. That’s a whole lot of people in trucking!

This is the ONLY publication dedicated to the trucking industry in Connecticut. Brought to you by MTAC, this is and will always be the most trusted source for trucking news in the state.

We are grateful for our advertisers! Please be sure to thank them for making this first edition possible through their advertising support.

Thank you, MTAC, for this terrific opportunity! We are proud to serve you and be a part of your amazing team!

And — Thank YOU for your interest and for becoming a reader!

Here’s to the future and many more gorgeous editions of The Transportation Professional!

— Your Team from MPG

When A Recession Comes, Don’t Stop Advertising

COVID-19: Why You Should Keep Advertising During a Market Downturn

Los Alamitos, CA (April 15, 2020) – Businesses nation-wide are taking a hard hit due to the COVID-19 pandemic, and the print media industry is no exception. Often times during an economic crisis, businesses may end up cutting marketing expenditure in an effort to save money. However, history tells us that cutting advertising budgets during a downturn can actually hurt your business long-term as opposed to helping it. Forbes gives us a list of several different brands who benefitted by maintaining their marketing budget during an economic downturn. Here are their stories.

Kellogg’s Cereal Brand: In the 1920s, Post Foods Cereal brand was the category leader for ready-to-eat cereal. During the Great Depression, Post cut back on their advertising budget while Kellogg’s Cereal Brand doubled their advertising spend, investing in radio and introducing a new cereal called Rice Krispies, featuring “Snap, Crackle, and Pop.” Kellogg’s profits grew by 30% resulting in the company becoming the category leader, a position it has maintained to this day.

Toyota Corolla: The 17-month recession of 1973-1975 was triggered by the energy crisis. In late 1973, the U.S. government issued its first miles-per-gallon report in which Toyota Corolla was second to Honda Civic in fuel efficiency. Since Toyota was experiencing strong sales, when the economic downturn hit, the temptation was to drop their ad budget, which they resisted. By adhering to its long-term strategy, Toyota surpassed Volkswagen as a top imported carmaker in the U.S. by 1976.

Taco Bell and Pizza Hut: In the 1990-1991 recession, Pizza Hut and Taco Bell took advantage of McDonald’s decision to drop its advertising and promotion budget. As a result, Pizza Hut increased sales by 61%, Taco Bell sales grew by 40% and McDonald’s sales declined by 28%.

Amazon: Amazon sales grew by 28% in 2009 during the “great recession.” The tech company continued to innovate with new products during the slumping economy, most notably with new Kindle products which helped to grow market share. As a result, in the minds of consumers, Amazon became an innovative company by introducing a lower cost alternative to cash-strapped consumers.

While the temptation now may be to cut back on advertising, you may want to reconsider. Instead, redirect your brands’ message to match the current economic climate but be careful with the type of message you put out there, especially during these fragile times. COVID-19 has impacted many individuals on a personal level, and you don’t want to risk coming off as insensitive or exploitative. Whatever your message may be, it’s best to keep a positive, inspirational and helpful tone.

As history shows us once again, businesses will recuperate and people will buy again.

Sources: Forbes – When A Recession Comes, Don’t Stop Advertising, By Brad Adgate; Trend Offset Printing